Clay (Starter) to enrich and qualify website visitors
Before you begin
Limited access to decision makers, saturated markets, and unestablished (and risky) vendors, make prospecting into local accounts difficult.
So what’s the best way to find credible businesses within your ICP, research their accounts, and identify decision makers and their contact information?
Do it in Clay—all of it.
What you can do with this Claybook:
- Identify target accounts: Using Google Maps data, find local business that fit your ideal customer profile, along with their name, address, phone numbers, reviews (Google and Yelp), business overview, and website link
- Enrich clinic profiles: Using Claygent, analyze business websites, Google Maps data, and Yelp reviews to create a detailed sales profile and cold call cheat sheet for each account.
- Identify key decision makers: Identify decision makers and their LinkedIn profile URLs
- Validate work emails: Use waterfall enrichment to find and enrich contact information of decision makers
Streamline outreach to local businesses. It’s never been easier.
Steps
Copy this template
First, copy this template in Clay.
If you’re already a user, you’ll be directed to your workspace. If not, you’ll be prompted to create a free Clay account.
The interactive demos on the right will walk you through each step of this Claybook.
Step 2:
Customize Claygent prompts
Claygent, Clay’s AI research agent, will help you:
- Create sales summaries
- Aggregate Yelp reviews
- Identify number of providers (if applicable)
- Identify decision makers
- Create cold-call cheat sheets
For each of those tasks, Claygent follows a specific prompt (prompts come pre-built in the table).
To customize these prompts so they better fit your business needs, edit them one by one.
Step 3:
Add and enrich local businesses
Using Clay’s native integration with Google Maps, add local businesses that fit your region and industry criteria. Then watch as Clay finds, researches, and enriches accounts for you.
Now you have all the data you need to streamline and tailor your outreach.
Copy the template
Streamline personalized outreach to local businesses by letting Clay automate account identification, research, and enrichment.
Simply copy this template, follow the steps above, and let Clay work its magic.
Learn with our resources
Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.
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